Do you know that one in six business in the United States (where 33% of mid to large companies serve multicultural/multilingual clientele) lose business opportunities because of lack of foreign language skill?
That is why more companies continue to seek professionals with global talent so that they can improve the internal team functions. You can now see why investing in a second language for your business is essential. Don’t you?
Today’s business world is facing tremendous growth. Businesses are activating and evolving in a diverse environment and have less respect for physical boundaries. Thanks to globalization, we live in a world where businesses can extend across borders. This has increased language proficiency as a skill that can boost anyone’s career.
In English speaking countries, the proficiency of a second language is quite scarce. Also, business managers have started to understand the impact it can have on their business.
Don’t underestimate the power of language and the way it can affect your employees, customers, and business. Here’s how the power of language translates to the progress in your workplace.
Grow and Retain More Clients
The key to the success of any business is happy clients! To keep your customers happy you’ve got to understand their needs as well as their culture and how it relates to the service or product you’re offering.
One of the ways to show your clients that you care is by offering support in their native language. You should consider hiring local people for the client support position.
That aside, you still have to train them on how to communicate with English speaking people effectively. Doing so will help maintain an open communication in your business.
Actions and Value
The values we hold guide our behavior while our actions tell others about the kind of value we hold. In the work set-up, defining shared values helps employees hold each other accountable. For instance, a group can choose to identify the kind of values they aspire to and actions to reflect on the values.
Take note that this can be accomplished if you use language to define, name, and identify them. The goal here is to develop definitions that allow the members of a group to observe their behavior and state confidently that they are behaving accordingly.
The direction of your business/company can be clearly stated through proper presentations. You can enroll your employees or workmates to a presentation skills workshop where they can acquire the right skills on how to effectively express their projects and opinions.
When you get to know your teammates and colleagues as unique individuals, you’ll be in a better position to understand how different they are from you. This will then inform the way you package information or use your language.
If you take time to ensure a greater collective understanding, your ability to effectively collaborate goes way up. The ability to solve complex workplace problems will also be significantly improved.
Market Shares and Sales
The United States has a significant shortage of people who can speak a second language. Statistics show that only 18% of the population can speak a second language! Given that some of the best business opportunities are from the growing markets in developing countries, getting in touch with business partners in such regions can prove challenging.
If you’re looking to increase sales and market share, you need to have a team of multilingual people. Such a team will help communicate with your business partners and convince them why your product or service is powerful and deserves attention.
Language and Collaboration
Collaboration is an effective way a business can solve complex problems. The disconnect in collaboration comes about as a result of us not sharing common ground on what collectively informs our action. We are so quick to use words and we are a little careless sometimes, which creates room for misunderstanding.
Not that we do it on purpose, it’s just that we are clear in our minds that it does no harm, but it doesn’t dawn on us that others might not be feeling the same way! The workplace requires people to work collectively, and while we try to make things simple and clear for easy sharing, others don’t see it the same way.
In the same vein, when you look at presented information, you’ll see something close to what the presenter planned, but so much will escape your attention. This can sometimes lead to frustration on both sides.
Inclusion and Diversity
People from different backgrounds and culture are different in their own way, and it’s the manager’s job to create a perfect working environment. This might be difficult, but it empowers the manager and employees to tackle diversity through disruption of the daily business routine.
As a manager, you’ll get informed on the business etiquette of your employee’s countries. The employees will also learn that being different isn’t a bad thing, and they will be open to communication and conflict resolution without negative consequences. Businesses that promote respect and diversity towards each other tend to grow in foreign markets!
Better Prepared Experts
If companies are looking to invest and grow in a foreign market, they’ve to send the manager to start the process. Sometimes these people might have to be relocated and live in the targeted region until things get going.
The challenge is that most managers have to deal with the language barrier, which makes the process more difficult. If you train people to learn a second language, you’ll have managed this issue. This is great for your business as it leads to smoother penetration process in the foreign markets.
Get To Realize The Power Of Language!
Multilingual people are an essential part of any organization. If a business has to transact beyond the borders, such individuals come in handy. They can effectively sell what the business is all about, hence bringing new clientele onboard.
The power of language isn’t just about business; employees can realize an excellent work environment with effective communication. If employees share common ground on what informs their decisions, businesses can effectively solve complex problems.
The value and action of employees define how a business operates. Once a business clearly defines its shared values, employees get to hold each other accountable.
Are your employees finding it difficult to learn a second language? Check out our blog to learn some of the tips for learning any language.